Consequently, as the group of Antizens continues to grow, it attracts increasing attention from society as a whole. In recent years, the scope of Antizens has expanded beyond college graduates to include migrant workers who flock to big cities and find themselves in similar living circumstances. This term, translated from the Chinese word 蚁族(yǐzú) captures the idea of people living in cramped conditions, performing laborious jobs, and earning meager wages. Originally, it referred to college graduates who earned low salaries, resided in low-income apartments, and worked tirelessly, similar to diligent ants. “Antizen” is a term created by combining “ant” and “citizen” to describe a group of individuals living a lifestyle reminiscent of ants. Interestingly, many renowned European department stores and luxury boutiques now employ sales associates and personal shoppers fluent in Chinese specifically to assist these Chinese tourists.Įven Selfridges, a famous London department store, accepts China Union Pay cards, making it more convenient for Chinsumers to use their typical cards instead of relying solely on Visa or Mastercard.Ĭhinsumer们每到一个城市都会先去大型百货公司购物。(Chinsumer men měi dào yígè chéngshì dōu huì xiān qù dàxíng bǎihuò gōngsī gòuwù.)Ĭhinsumers always go shopping in big department stores when they go to a new city 5. Since there is no direct translation in Chinese, we use the phrase “中国购物狂” meaning “Chinese shopaholic.” Chinsumer represents the “crazy rich Chinese consumers” who spend significant amounts of money on shopping during their overseas travels. The word gained popularity when pop music producer and songwriter Gao Xiaosong shared it on Weibo, making it widely known among Chinese people. “Chinsumer” is a term coined by Chinese internet users, combining “Chinese” and “consumer” to highlight the fervor of Chinese tourists shopping for luxury goods.
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